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Did you know that one of the Top 10 Jobs in High Demand, is Digital Marketing Specialists?

A learning process that transforms you anew.

The era of digitalization is always changing, the digital self is fluid and ever-changing. Without necessary digital skills, your big dreams may never take flight- it is not about what you can offer, but rather whether what you offer is visible to the world.

PASSION MAKER’s digital marketing program provides essential knowledge on domains such as SEP, Social Media, Pay-per-click, conversion optimization, digital analytics, content, and mobile/E-mail marketing, in addition to our Special 101 on branding knowledge, design sensitivity, strategic marketing planning, and communication skills for digital marketing.

The courses we offer are based on the belief that applying practical skill and knowledge to real projects is important, along with keeping updated with the industry’s latest game, as it is always in perpetual motion, ever-changing, and fresher than yesterday. This means that once you complete this course, you would be ready to participate in the industry right away!

 

Once done, you are still welcome to join our PM.CPD (PASSION MAKERS Continuing Professional Development) program to upskill your professional practice.

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Modules of Soft Skills 

Duration: 6 months

Course structure: level 1, level 2, level 3 (2 days per week, psychical class)

Venue: DASEIN ACADEMY OF ART
 

Level 1:
  • INTRODUCTION TO DIGITAL MARKETING

  • BRANDING UNDERSTANDING

  • BASIC DESIGN

  • CONTENT MARKETING

  • SOCIAL MEDIA MARKETING

Level 2:
  • DIGITAL  MARKETING STRATEGY

  • SEARCH ENGINE OPTIMIZATION (SEO)

  • PAID SEARCH (PPC) with GOOGLE ADS

  • YOUTUBE AND DISPLAY ADVERTISING

Level 3:
  • EMAIL MARKETING

  • WEBSITE OPTIMIZATION

  • GOOGLE ANALYTICS

Level 1:
  • INTRODUCTION TO DIGITAL MARKETING
    - Principle of Digital Marketing
    - Target Audience research
    - 360 Digital Marketing Campaign
    - Project management

  • BRANDING UNDERSTANDING
    - Brand audit

  • - Brand persona understanding
    - Competitor Analysis

  • BASIC DESIGN
    - Typography
    - Photography
    - Video editing
    - Layout study

  • CONTENT MARKETING
    - Developing marketing plan
    - Content Audit
    - Concept and Strategy
    - Brand components

  • SOCIAL MEDIA MARKETING
    - Benefits of Social Media Marketing
    - Influential Social Media Platforms
    - Method of Engaging an audience
    - Social Media campaign understanding

Level 2:
  • DIGITAL  MARKETING STRATEGY
    - Business strategy understanding

  • SEARCH ENGINE OPTIMIZATION (SEO)
    - SEO fundamentals
    - Search Engine Introduction
    - SEO objective types
    - Keywords plan and understanding
    - SEO audit
    - Traffic sources
    - Problem-solving strategy

  • PAID SEARCH (PPC) with GOOGLE ADS

  • - Paid vs Organic Search
    - Google Ads Manager Account vs Child Account
    - Campaign management
    - Campaign measurement
    - Maximising impact of persuasion proposal

  • YOUTUBE AND DISPLAY ADVERTISING

  • - Fundamentals of Display and Video Advertising
    - YOUTUBE analytics and Report
    - Measurement and optimization

Level 3:
  • EMAIL MARKETING
    - Email Marketing Fundamentals
    - Benefits of Automation Tools
    - Email Design
    - Email Campaign
    - A/B Testing
    - Mobil optimization

  • WEBSITE OPTIMIZATION
    - Website Design and SEO
    - Website hosting options
    - A/B Testing
    - Website Metrics and Developing Insight

  • GOOGLE ANALYTICS
    - Web Analytics Fundamentals
    - Account set-up
    - Setting Goals
    - Monitoring Campaigns
    - Analyzing Google Analytics Data

Detailed Modules 
unlock your hidden potential now !
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© 2022 By Passion Maker. 

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